Company profile

The firm, in writing.

Each edition makes the same argument to a different reader. Written to be read without us in the room — and to be forwarded to whoever decides.

Company profile cover — Boards and executives edition

Edition 01

Boards & Executives

Why most AI advice fails for reasons that have nothing to do with AI — and how this firm is built to avoid it.

  • Three failures, in order of cost
  • What this operating model cannot do
  • The record, and who this is not for
Download PDF View online PDF · 9 pages · A4 · 123 KB
Company profile cover — Ministries and government edition

Edition 02

Ministries & Government

The risk in public-sector technology advice is rarely cost — it is interest. How independence here is an arrangement, not a claim.

  • Three exposures, in order of consequence
  • How independence is structured
  • Procurement fit, and what we will not bid for
Download PDF View online PDF · 9 pages · A4 · 113 KB
Company profile cover — Universities and academia edition

Edition 03

Universities & Academia

Advisory board service, guest lecturing, curriculum review and executive education — from an active practitioner, in Arabic or English.

  • Three gaps, in order of cost to students
  • Four ways in, from one lecture upward
  • Two standing advisory board seats
Download PDF View online PDF · 8 pages · A4 · 102 KB
Company profile cover — Professional services and consulting firms edition

Edition 04

Professional Services & Consulting Firms

For the practice whose leverage pyramid doesn’t reach every mandate evenly — named local depth on the bid, never white-labelled.

  • Three ways the depth gap usually gets filled
  • Why visibility is the condition, not a courtesy
  • What this model will and will not take on
Download PDF View online PDF · 9 pages · A4 · 102 KB